"Believe In Yourself!" -Sam Fine
As I'm winding down Sunday evening scrolling through Instagram I came across a post from @IAmSamFine saying to join him at 9pm EST for a live chat on Beauty Talk with Denise & Janice Tunnell. So you know I immediately set my iPhone alarm for 8:57pm lol.
For those of you who may not be familiar with the name, Sam Fine is basically to makeup what Michael Jordan is to basketball. From Tyra Banks, Oprah Winfrey, Vanessa Williams, Gabrielle Union, Queen Latifah, Iman, Naomi, First Lady Obama, you name it, he has been the artist to some of the most beautiful women in the world.
The chat was about an hour and a half of pure knowledge. All of the listeners had the option to select '1' on the line to get the opportunity to ask a question. But with limited time only about 4 callers were able to ask specific questions, which was absolutely fine. I was just doing my best to absorb in everything and I was extremely grateful to be a "fly on the wall." But little did I know that I would be randomly selected to chat with Mr. Fine himself.
I was completely caught off guard but immediately snapped out of it and took advantage of the opportunity. I was able to ask two questions:
How important is it for makeup artists to establish their brand with not only services but with brand endorsements and products? Please explain your success with representing major companies like CoverGirl Queen Collection and What advice do you have for artist?
He explained that branding begins now! "You are establishing a brand from the moment you have a Facebook page. Instagram page. Twitter account. You are establishing a brand. My written note cards to my clients speak to my brand. You're brand is an extension of who you are. Your business cards, your website, my DVD, my book. Everyone that I attract is a part of the brand that I am creating." Before you can represent another company you must first represent yourself. How you present yourself is very important. Being professional from how you dress to being on time is extremely important when representing yourself. Those things speak volumes. "Whatever level you're at...these are the things that lead me to become a CoverGirl spokesperson. I work at being whimsical but I work very hard at being professional. You set a tone for who you are." -Sam Fine
What are the advantages of being an artist today, as opposed to an artist in the 90s and 80s?
Mr. Fine explained the many resources that artist today have."Clearly social media, you guys have an opportunity that we never had. When I did my book I was at Kinkos because I didn't own a computer. Back in the day he had to physically take his portfolios to modeling agencies. "Now you can Google a booker or an agent and send them your work. It is a very different world. Everything that you can ask for is online now. We didn't have that type of entree or exposure." He encouraged me to take advantage of these resources and I told him that I would. :-)
If you weren't able to catch the chat check out the full recording here.